Hi. I’m Jo.

Photographer. Brand creative. The person who will make you feel at ease in front of a camera even if you’ve spent years convincing yourself that’s impossible.

A woman with long red hair in a black dress with white floral patterns poses outdoors on a foggy day, standing on a wooden path with a grassy landscape in the background.

A bit more about me


I started Origin Creative Co. after more than a decade working across photography, teaching, and brand creative work. I’ve always been drawn to the quieter side of things — natural light, real moments, images that don’t shout.


Outside of work I train at CrossFit, am a creative to my core so painting, gardening, crafting, and am doing all of it as a solo parent — which means I understand better than most what it looks like to build something around a life that doesn’t pause for you.


That probably has something to do with why I work mostly with women who are figuring it out as they go. I’m one of them.

I’m based in a little countryside village near Halifax, West Yorkshire. I shoot in natural light, I work alone, and I take the time to actually get to know you and your business before we ever pick up a camera.

The honest version

I’ve been working with small business owners for over 12 years — and the thing that’s never changed is this: most of the people I work with don’t actually hate being photographed. They hate feeling like they have to perform a version of themselves they don’t recognise.


That’s the bit I fix.


I work with founders, solopreneurs, and small business owners who have built something real and just need the visuals to catch up. People who are brilliant at what they do but go blank the second a camera appears.


I’m based in Halifax, West Yorkshire. I shoot in natural light, I work alone, and I take the time to actually get to know you and your business before we ever pick up a camera.

A close-up of a small white flower with yellow stamens, blooming on a shrub with a blurred background of branches and other foliage.

How I work

  • Take time before the shoot to understand your business, your audience, and what you actually need the images to do

  • Build a session around your story, not a template

  • Direct you clearly and calmly on the day so you’re never standing there wondering what to do with your hands

  • Deliver images you recognise yourself in

Work with me

What I offer

Close-up view of snow-covered pine tree branches with sunlight shining through the branches.

Brand Photography

Story-driven sessions for founders and small businesses, from £300


Brand Design

Identity, visuals, and creative direction built around your brand


Content Strategy

For businesses that need more than good images


See my photography work
Find out about brand design
Let's talk about what you need

Ready To Work Together

The best place to start is a free discovery call. No prep needed — just a conversation about where you are and what would help.

Brands I’ve worked with

Cox and Cox

Dear Prudence

Sondeflor

Chapter 2 store

Nadinoo

Lynsey Ford Design

Rolling in Roses - Eco Bridal

Jamocha coffee lounge

Me and Orla - Sara Tasker

Society Holmfirth

Stephen Lock Coaching

Holmfirth Head spa

Engine.Social.Dining Sowerby Bridge

Plumlife

Fiona Pickles Artist

Peel Street Social Marsden

Origin Hideaways

Asma Haslam for Emma Kay interiors

Curated by Anna

Acorn and pip Slaithwaite

Spirit of the bee Slaithwaite

Triangle bake house

Little Cotton Clothes

Feel the glow affirmations

Oubas Knitwear

Amanda Brawn Jewellery

Events at eatmedrinkme

Forest Distillery